I don’t think popularity can be manufactured. There’s always some amount of human randomness that dares to defy the ‘obvious’, and in Murphy’s terms whatever can go wrong will go wrong.
So why bother being popular? It doesn’t get you anywhere. It only gets you along with other people very well. And unless that’s what you want, you really should ask yourself if it’s really worth the sacrifice.
Focus on knowing who you are instead. It’s much much healthier, has longer lasting benefits, and leaves a trail of positive influence.
Specifically, in order to build a successful career, you must focus on building and improving your strengths, NOT your weaknesses. Studies has shown that people fare better being average performers on their weaknesses, while excelling at their strengths.
There are ways to resolve weakness through collaboration, delegation, outsourcing, or creatively arriving at a solution. It’s what some people call adapting. But you can call it whatever you want.
The reason why following popular vote is detrimental to your career is because there are way too many signals and it can be too confusing. It’s more economical to focus on yourself and knowing who you are, and just living your life according to your needs and wants.
I would even encourage you to challenge the status quo and stand up for something you truly believe in, and are willing to take a stand for. It is enormously rewarding and seriously impacts your ability to navigate life for the longer term. It may not be so rewarding short term, but you don’t want to end up regretting something you wish you should have done over and over again.
References:
- http://www.businessweek.com/careers/content/mar2006/ca20060321_794407.htm
- http://www.amazon.com/Comfortable-Chaos-Forget-Balance-Choices/dp/1551806045
- http://www.charlestonbusiness.com/issues/11_6/news/4310-1.html
- http://gmj.gallup.com/content/27514/Gallup-Reveals-the-Formula-for-Innovation.aspx
- http://www.gallup.com/consulting/61/Strengths-Development.aspx
- http://www.brazencareerist.com/2008/05/14/your-college-degree-is-not-a-free-pass-to-a-great-career/
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